About Craig Hettrich

As a CEO and President of three companies Craig Hettrich has
“walked in your shoes” He has experienced all facets of “scaling up”
in leading companies at various levels from $8M in revenue to
$420M. He knows what its like to hit the ceiling and then
successfully step change the business.  

 

Craig’s sense of purpose and his passion is developing businesses
and people to their full potential. He is highly committed to working
with CEO’s to achieve growth in their company’s valuations while at
the same time achieving balance in their life.

 

Craig is an engaging leader with a collaborative style that will
challenge and hold you accountable for achieving your growth
goals.  Craig was born and raised on small farm, southwest of
Chicago, where he learned the values of hard work, determination
and the simple things in life. He has carried these values forward
and have served him well in the business world. 

 

Craig has over 30 years of experience as a CEO, President and
Senior Sales and Marketing executive in the Food Industry. His
career includes positions of increasing sales and marketing
executive leadership with Nestle and General Mills as well the role of
President of American Seafood’s International and of Eskimo Pie
Inc. Craig was also the CEO of Sacramento based Java City.  Craig
is currently a member of the Board of Directors of Trifecta Nutrition,
the number one and fastest growing meal preparation company in
US.

 

Craig and his wife Joyce are dedicated to the nonprofit community
in Greater Sacramento. They passionately believe in providing
access to great education to undeserved populations that will lead
to sustainable, thriving communities. Craig serves on the Board of
Directors at Social Venture Partners – Sacramento where he was
also former Board Chair and on the Board of Directors at Allegiant
Giving. Craig was also the Past President of the Board of Directors
at Stanford Youth Solutions where he led the merger with Sierra
Forever Families.

 
 
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